Simran is a combination of strong left and right brains given the balance between her creative and business acumen. Her 13 years of work entails multi-functional experiences within marketing, research, and communication domain: creating brand strategies, media planning, designing communication campaigns, creating loyalty programs, and leading digital marketing disruptions. She has worked with the country’s leading entertainment media channels such as Disney, Sony, and Viacom 18 and has consulted FMCG brands such as Unilever, Kraft, Pepsi Co. etc. on new launches. An alumna of Indian School of Business (ISB) Batch 2012, in true spirit she is a mompreneur and at Native, she is a senior member of our Consumer space.

Her knack is to connect with people, anyone and anywhere, to get them to open up and share their life tales. A natural storyteller, she writes crime-based series in her free time and manages sponsorships for a government-run hospital as philanthropy. Connect with Simran.

She can be reached at simran.arora@nativeworld.com

Expertise

Consumer